I help financial brands communicate complex ideas with precision, personality, and compliance alignment.
With a background in banking, lending, insurance, and financial advising, I work alongside in-house marketing teams to develop content that performs within highly regulated environments.
My work spans finance, fintech, insurance, healthcare, SaaS, and enterprise communications across both B2B and B2C audiences.
Featured Work
-
Global Payments
CRM & Lifecycle
Enterprise newsletter campaigns developed for banking and payments partners across product education, engagement, and customer communications.
-
Florida Blue
UX & App Content
Member-facing content for Florida Blueās Better You Strides program, helping users understand how to earn points and redeem them toward qualifying healthcare costs.
-
JPMorgan
Financial Editorial
Long-form editorial exploring how connected vehicle technology, 5G, and embedded payments are reshaping consumer finance and mobility.
About
Iām a Senior Copywriter and Content Strategist specializing in finance, insurance, healthcare, fintech, SaaS, and other regulated industries.
Before moving into marketing and content, I spent nearly a decade working directly with individuals and small businesses across banking, lending, mortgages, financial planning, and insurance. That firsthand experience shapes how I approach complex content: with clarity, accuracy, and a practical understanding of how financial products are explained, sold, and regulated.
Today, I work embedded within marketing teams to develop content that is strategic, usable, and compliance-conscious ā from UX and web copy to lifecycle campaigns, long-form editorial, social content, case studies, and direct mail.
Expertise
Content Strategy
Messaging, campaigns, lifecycle communications, stakeholder collaboration.
UX & Digital Copywriting
Websites, onboarding, email flows, customer-facing digital experiences.
Financial & Editorial Content
Long-form articles, thought leadership, educational content, PR/editorial.
