Smart financial brands…
deserve smarter copy
I didn’t learn financial services from a creative brief.
I spent more than a decade working in banking, lending, and investments before building a career writing for some of the industry’s biggest brands.
Featured Work
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Global Payments
CRM & Lifecycle
Enterprise newsletter campaigns developed for banking and payments partners across product education, engagement, and customer communications.
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Florida Blue
UX & App Content
Member-facing content for Florida Blue’s Better You Strides program, helping users understand how to earn points and redeem them toward qualifying healthcare costs.
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JPMorgan
Financial Editorial
Long-form editorial exploring how connected vehicle technology, 5G, and embedded payments are reshaping consumer finance and mobility.
About
I’m a Financial Copywriter and Editor with a former life as a financial professional.
Before I started writing about banking, lending, investments, and insurance, I spent nearly a decade actually working in the industry.
That means I know the business from the inside. I know how to make complicated financial topics sound human while still getting them through compliance.
Today, I put that experience to work for financial and regulated brands, creating content that’s smart, clear, and actually worth reading.
Expertise
Content Strategy
Messaging, campaigns, lifecycle communications, stakeholder collaboration.
UX & Digital Copywriting
Websites, onboarding, email flows, customer-facing digital experiences.
Financial & Editorial Content
Long-form articles, thought leadership, educational content, PR/editorial.
